Web 2.0 means using the web as it was meant to be used, and Google does. That's their secret. They're sailing with the wind, instead of sitting becalmed praying for a business model, like the print media, or trying to tack upwind by suing their customers, like Microsoft and the record labels. [7]
Google doesn't try to force things to happen their way. They try to figure out what's going to happen, and arrange to be standing there when it does.
My goodness. : )
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